Offer

• $7 for One Adult Admission ($15 value)
• $30 for a Family Membership ($60 value)

Simple, accessible, and time-sensitive.

Results

• 215 sold in one day
  
  • 126 Individual Admissions
  • 89 Family Memberships

A traditional membership drive required two months to reach the same volume.

The Strategy

Instead of waiting for internal systems to evolve, I used an external platform to:

• Test digital demand quickly
• Expand audience reach beyond the museum’s base
• Create urgency through a limited-time offer
• Validate whether membership could scale through e-commerce

This approach reduced risk while delivering immediate insight.

The Result

• Sold in one day what traditionally took two months
• Proved demand for online membership sales
• Expanded reach to a new audience segment
• Demonstrated the viability of e-commerce for the organization

What was previously a slow, linear process became a scalable acquisition channel.

What This Demonstrates

• I identify opportunities others overlook
• I connect strategy, marketing, and execution
• I move ideas from concept to real-world validation quickly
• I bridge gaps between departments to make initiatives happen
• I use modern platforms to solve traditional growth problems

Note

This project represents an early-stage e-commerce strategy using third-party platforms prior to widespread native adoption within cultural institutions.