Mohegan Sun Casino Web Content Management & Digital Communications
Adobe Experience Manager (AEM) | Event Programming | Multi-Property Support
Managed daily web updates for a live casino environment with constantly changing entertainment schedules, requiring speed, accuracy, and strict adherence to brand standards.
Overview
As an Internet Marketing Specialist, I managed and published entertainment, event, and promotional content for both Mohegan Sun Connecticut and Mohegan Sun Pocono websites using Adobe Experience Manager (AEM). While based in Connecticut, I was solely responsible for maintaining the Pocono property’s website, ensuring accurate, timely, and brand-compliant content across a high-volume event schedule.
The Work
My role focused on translating internal entertainment schedules, marketing directives, and promotional campaigns into structured, user-facing web content. This included managing recurring event programming, nightlife schedules, special events, and promotional pages across multiple site sections.
I worked directly within AEM to create, edit, and publish event entries, ensuring all content met strict brand, formatting, and usability standards while remaining accurate across constantly changing schedules.
Content Management Workflow
Created and edited event entries within AEM
Standardized artist names, event titles, and promotional messaging
Managed precise scheduling by removing “All Day” settings and applying exact start and end times
Applied structured tagging for proper site placement and filtering
Linked thumbnails, promotional assets, and destination pages
Maintained consistency across recurring and multi-date events
From Internal Data to Live Experience
Entertainment schedules and internal documents were transformed into clean, user-facing web pages designed for clarity and engagement. Each update required balancing accuracy, readability, and brand alignment while ensuring guests could easily find relevant events, times, and promotions.
Content Coordination & Planning
Managed ongoing updates to entertainment lineups and schedules
Verified event details across multiple internal sources
Tracked missing assets including images, thumbnails, and descriptions
Coordinated updates across overlapping promotions and recurring events
Balanced multiple deadlines in a fast-paced, high-volume environment
Brand & Communication Standards
All content followed strict internal marketing and communication guidelines to ensure consistency across the Mohegan Sun brand.
This included standardized formatting of dates and times such as “Noon” and “Midnight,” consistent capitalization and naming conventions, adherence to approved promotional language and tone, and uniform presentation across all event and promotional listings.
These constraints required precision and attention to detail, ensuring that all published content aligned with brand expectations and delivered a consistent experience to guests.
Impact
Maintained accurate, up-to-date event and promotional content across two casino properties
Served as the primary content manager for Mohegan Sun Pocono while supporting Connecticut operations
Supported a seamless digital experience for guests navigating entertainment offerings
Ensured consistency and reliability across high-traffic sections of the website
Operated independently within a fast-paced environment where accuracy and timing were critical
