Systems Integration, Workflow Strategy & Website Redesign
Role: Digital & Systems Strategist (Expanded from Marketing & Design)
Cable Components Group brought me in for marketing and design. I quickly stepped into a broader role as a Digital & Systems Strategist, identifying and solving operational, technical, and experience challenges across the business.
Internal systems weren’t connected. Workflows were manual. The website didn’t reflect the company’s capabilities. I stepped in to fix it.
Early on, it became clear that the bigger opportunity wasn’t just visual—it was operational.
The company was dealing with disconnected systems, manual workflows, and a digital presence that didn’t reflect its technical capabilities. I stepped into a broader role, helping address both internal efficiency and external experience.
Cable Components Group (CCG) was dealing with more than a marketing problem.
Internal systems weren’t fully connected. Workflows were manual. Data was duplicated across departments. The website didn’t reflect the company’s capabilities.
Instead of staying in my lane, I stepped in and helped solve it.
The Problem
- Disconnected systems creating manual work and errors
- Inefficient workflows across finance, production, and customer service
- No clear structure for scaling operations
- Outdated, non-responsive website
How I Approached the Problem
Before recommending any solution, I mapped how the business actually worked.
I worked across departments to visualize how information moved through the company—where it started, where it broke down, and where time was being lost. This made it easier to identify inefficiencies, eliminate redundancy, and define how systems could better support operations.
From Manual Workflows to Integrated Systems
Workflow Mapping → System Integration Strategy
Simplified workflow visualization created to map operational processes and system integration opportunities. All proprietary details, data, and process specifics have been removed or generalized.
What This Made Clear
- Manual steps that could be automated
- Duplicate data entry across systems
- Gaps between operations and accounting
- Opportunities to centralize information and improve accuracy
Once everything was visible, the problem wasn’t technical—it was structural.
This map became the foundation for aligning internal workflows with system capabilities and guiding both integration efforts and broader process improvements.
What I Did
- Acting as the Digital & Systems Strategist, I drove the alignment of operations, technology, and user experience across the company.
- Mapped and simplified workflows across departments
- Helped define a path toward system integration and automation
- Coordinated with external developers to move solutions forward
- Supported vendor evaluation and project planning
- Rebuilt the company website from the ground up
The Fix
I reduced friction across the business by restructuring how systems, data, and workflows connected:
- Streamlining how data moved between systems
- Eliminating duplicate manual processes
- Creating a clearer operational structure
- Delivering a modern, responsive website aligned with the company’s technical credibility
Impact
- Turned a long-standing operational issue into a workable solution
- Improved efficiency across multiple departments
- Created a foundation for future system and process improvements
- Elevated the company’s external presence
Once internal systems were being aligned, the external experience needed to reflect it.
Website Redesign (Before & After)
Before: Outdated, fixed layout, difficult to navigate
After: Responsive, structured, and aligned with the business
What This Shows
- I operate as a Digital & Systems Strategist—identifying problems and driving solutions
- I work across teams to align business, technology, and experience
- I simplify complex systems into practical, executable outcomes
- I improve both how companies operate and how they present themselves
Find the friction. Fix it. Make it better.
Note
Some aspects of this work involved internal systems and processes that can’t be shared publicly. This case study reflects my role, approach, and outcomes without exposing proprietary details.
