Rebranding a Coffeehouse

The typical coffeehouse has become a multifaceted selling environment. The retail possibilities are endless. The unique aspect of designing packaging for a coffee house is that it is more that just the drink itself. It combines food and drink with technology and business. It’s common for people to drive to coffee shops to read a book, conduct a meeting, check their phone messages, and work on their computers.

Design Challenge

Rebrand a high-end coffeehouse with a new logo design. The new brand look will translate across several product lines.