THE OBJECTIVE
I was tasked with creating a series of high-end digital assets for Kay Jewelers. The goal was to move beyond static photography and create “living” imagery that captures the elegance of their diamond collections while maintaining a premium, luxury feel for social and web advertising.
THE CONCEPT: “Every Kiss Begins with Kay”
Using the brand’s iconic slogan, I storyboarded and produced motion assets that focus on the emotional connection of the jewelry. By isolating the movement to just the sparkle of the diamonds and subtle hair movement, the viewer’s eye is drawn exactly where the brand needs it: the product.
TECHNICAL EXECUTION
Storyboarding: Mapped out the visual flow from initial photography to the final looped motion, ensuring the loop point was “invisible.”
Art Direction: Focused on high-contrast, luxury lighting and a sophisticated color grade to align with the Kay Jewelers brand guidelines.
SEO & UX: Optimized the final assets for web delivery, ensuring high-resolution playback without sacrificing site load speed.
THE OUTCOME
The result is a set of “thumb-stopping” digital assets that outperform static imagery in social feeds. This project demonstrates the ability to blend traditional high-end photography with modern motion techniques to increase user engagement for luxury retail.
CREDITS
Models Monica Mouradjian, from Astria Design and Edwin Torres.
