Drive for Diabetes Brand Identity, Campaign Design & Event Marketing
Design That Helped Raise Over $500,000
I was brought in by the Mashantucket Pequot Tribal Nation’s Public Relations department to design the identity and campaign materials for the Drive for Diabetes charity golf event, hosted at Lake of Isles and supported by Foxwoods Resort Casino and Pepsi.
The goal was simple: Create a visual identity and campaign materials that could engage participants, attract sponsors, and support fundraising efforts for diabetes research and education.
The Role
- Designed the Drive for Diabetes logo and visual identity system
- Developed branded materials across multiple touchpoints:
- Posters and on-course signage
- Apparel (shirts, hats)
- Event collateral and promotional assets
- Ensured consistency across sponsors, partners, and event environments
- Created educational materials in collaboration with the American Diabetes Association
The Approach
This wasn’t just about promotion—it was about engagement.
The event brought together golfers, sponsors, and the community. The materials needed to:
- Be visually clear and accessible
- Reinforce the purpose behind the event
- Educate while people participated
One example was the use of trivia-based posters, designed to make diabetes education approachable and interactive during the event itself.
Campaign Design
Impact
- Helped support over $500,000 raised within the first five years
- Contributed to awareness and funding for organizations including:
- Juvenile Diabetes Research Foundation (JDRF)
- American Diabetes Association (ADA)
- Joslin Diabetes Center
- Supported an event that continues today under the name Driving Out Diabetes
Why This Matters
This project wasn’t about aesthetics.
It was about creating materials that:
- People engaged with
- Supported a larger mission
- Helped drive real-world results
The work had to function in a live environment—on the course, with participants, in real time.
What This Shows
- Ability to design for real-world impact, not just presentation
- Experience working with nonprofits, sponsors, and community initiatives
- Understanding of how design supports engagement and fundraising
- Ability to translate information into accessible, usable formats
